The Yugo was vigorously marketed in the late 1980s as a car that would fit into everybody's life, providing basic economical and reliable transportation along the lines of the Volkswagen Beetle and the earlier Ford Model T. The car was promoted as a uniquely affordable new vehicle providing an option for buyers who would otherwise have chosen a used vehicle and as a reliable second car for wealthier buyers. The Yugo carried the tagline "Everybody Needs A Yugo Sometime. This marketing appealed successfully to its target market of low-budget new car buyers, as well as wealthier people looking for an affordable second or third car.